What we do

Our Areas of Focus

Six areas of focus, one theory of change — how sport opens onto education, protection, gender equality and community, and the goals we are working toward by 2030.

01 / 06

Sport & Talent Development

Sporting accessTalent pathwaysWellbeing

Inclusive football and multi-sport for every ability, with a fair pathway for committed athletes.

02 / 06

Community Building

Community eventsWellbeingSocial cohesion

Safe, shared spaces that strengthen trust and cohesion — so the whole community benefits.

03 / 06

Education & Entrepreneurship

EducationLife skillsEnterpriseEmployment

Staying in school and building the skills, enterprise and jobs for lasting self-reliance.

04 / 06

Advocacy in Sport & Development

Anti-GBVInclusivityGender equality

Challenging gender-based violence and making participation fully inclusive by design.

05 / 06

Child Protection & Safeguarding

Anti-violenceSafeguardingPSEAH

Zero tolerance for harm — safeguarding embedded in every activity and partnership.

06 / 06

Climate & Environment

Environmental awarenessClimate action

Environmental stewardship and climate action woven into youth development.

Our impact so far

1,500+

Children & youth reached

since 2022

4

Communities engaged

Ilembo, Masoko, Vwawa & more

3

International scholarships

talented athletes placed

2

Players into top-league youth systems

and counting

Our 2030 goals

10,000

Young people reached

up from 1,500+ today

6

Community training centres

structured & safeguarded

60+

Certified coaches

trained & vetted

45%

Girls & young women

of all participants
Who we serve

Our beneficiaries

Our primary focus — children and youth

Boys and girls from our communities, with priority given to children from difficult backgrounds: vulnerable, out-of-school and low-income youth, young people at risk of exploitation or negative migration, and children and youth with disabilities.

Our wider beneficiaries — the community as a whole

Because our work is community-driven, the benefit extends beyond those who take part. Families, schools, local institutions and whole neighbourhoods gain safer spaces, stronger social cohesion, more active young people and shared opportunity.

How we define our beneficiaries

A child is any person below the age of 18 (UN Convention on the Rights of the Child, Article 1). Youth are persons aged 15 to 35, consistent with the national and African Union definitions. In practice we work with children from age 8 and youth up to 25.

Where we work

We are a national organisation. Our work is rooted in our home communities of Ilembo, Masoko and Vwawa in the Songwe Region, and extends progressively to children, youth and communities across Tanzania.

How change happens

Our Theory of Change

If children and young people have sustained access to safe, inclusive sport — combined with mentorship, education, life skills, enterprise and strong community engagement, and delivered under ethical governance and durable partnerships — then they gain the values, skills and pathways to lead productive, self-reliant lives, and the benefit reaches outward to safer, more cohesive communities across Tanzania.

What we invest

Committed board and secretariat; trained coaches, mentors and volunteers; programme curricula; national and community partnerships with schools, federations and academies; diversified funding; safeguarded operating systems; and improving infrastructure.

People & skillsPartnershipsFundingSafe systems

What we do

Inclusive sport, play and community events; talent identification and player advancement; youth mentorship and life skills; education support and scholarships; entrepreneurship and livelihoods; gender inclusion; and child protection.

Sport & playMentorshipEducationEnterpriseInclusion

What we produce

Children, youth and communities regularly engaged in safe sport and mentorship; trained coaches and mentors; girls and youth with disabilities meaningfully included; talented athletes profiled and placed; and community structures and partnerships actively engaged.

Engaged youthTrained coachesInclusionPlacements

Within 1–2 years

Improved participation, discipline, confidence and life skills; expanded participation of girls and vulnerable youth; less idleness and risky behaviour; more active, connected communities; and stronger staff and volunteer capacity.

Confidence & skillsMore girls playingCommunity ownership

Within 3–5 years

Improved school attendance, retention and performance; athletes progressing into education and sport pathways; emerging youth-led livelihoods; stronger gender norms; effective monitoring and safeguarding; and a diversified funding base.

Staying in schoolAthlete pathwaysYouth livelihoodsDiversified funding

Our destination

A generation of empowered, self-reliant young people; safer, healthier and more cohesive communities nationwide; and a recognised national contribution to youth development, gender equality and sport for development.

Empowered youthCohesive communitiesNational contribution
How we work

Principles applied at every stage

Zero tolerance for abuse, exploitation, neglect or harm. Safeguarding and PSEAH policies, vetting, trained focal persons and confidential reporting apply across every activity and partnership.

Girls and young women participate fully and equally, with female coaches and leaders, gender-responsive programming and a target of at least 45% female participation.

A Disability Inclusion Action Plan covering accessibility, accommodation and adapted programming ensures youth with disabilities can take part meaningfully.

We assess and avoid unintended harm in every decision — from how we recruit and communicate to how we procure and build.

Environmental awareness and climate-adaptive practice are built into our programming, procurement and infrastructure decisions.

Monitoring, evaluation, accountability and learning (MEAL) keep us honest — we measure what works, listen to communities and adapt.

Talent, character and community, developed together.

When sport is safe, inclusive and sustained, everything else follows — education, protection, opportunity, and communities that grow stronger together.